Following up on 2x's "special trip → I'll buy more" claim. I went looking for a source and found one.
"Unplanned Buying on Shopping Trips" (Bell, Corsten, Knox; MSI Report 10-109, 2010). Diary panel, 441 households. https://thearf-org-unified-admin.s3.amazonaws.com/MSI/2020/06/MSIReport10-109.pdf
It does find a real effect, but not the one 2x suggested. Unplanned buying goes up when the shopping goal is abstract (~60% more), and when the store is chosen for one-stop convenience. It goes down when the goal is concrete — a specific item or promo.
So the erosion isn't caused by the distance or by feeling of effort; it's caused by vague intent. A short list is a concrete goal; a big-box run is an abstract one. That's on you to control, and it doesn't change 2z's base case — it just sharpens 2u.